UEnd was started to help YOU end poverty. How? Simple. Gift different.

We make it easy for you to give or ask for a different kind of gift - one that ends extreme poverty and feels darn fine for everyone involved.

Just go to uend.org and click GIVE, or send an email to your friends asking for a UEnd gift-card instead of another shiny-sparkly-thing-a-ma-jiggy.

The program was launched in September as a new way to join together to end poverty. UEnd.org has created the “January Birthdays” campaign so that if you or someone you know has a birthday in January, you can join up and ask your friends and family to gift differently through UEnd. And, if you do your birthday UEnd-style, you get to choose what projects on our site get the funds gifted during that month. Microcredit,