UEnd was started to help YOU end poverty. How? Simple. Gift different.

We make it easy for you to give or ask for a different kind of gift - one that ends extreme poverty and feels darn fine for everyone involved.

Just go to uend.org and click GIVE, or send an email to your friends asking for a UEnd gift-card instead of another shiny-sparkly-thing-a-ma-jiggy.

The program was launched in September as a new way to join together to end poverty. We have created the “December Birthdays” campaign at uend.org. If you or your friends’ birthday is in December join up and ask your friends and family to gift you at uend.org. And if you do your birthday uend-style, you get to tell us what projects on our site get the funds gifted during that month. Microcredit, education, gender equality, water, HIV/AIDS…you choose.