UEnd is a new way to give a gifts. Invest in projects that help eradicate extreme poverty in a lasting way.

In 2007, UEnd released DonorTrust technology to North America. This technology makes it easy for people to refocus their gift spending towards the eradication of extreme poverty. Gift givers can send what amounts to an online gift card to a gift recipient; the recipient then gets to choose from a database of poverty-eradication projects and then allocate their gift towards a project that interests them. DonorTrust helps people change the world for good.

UEnd exists to inspire and empower North Americans to refocus a portion of their gift spending towards strategic and sustainable projects in the developing world to help them eradicate poverty.